«Technologies of lobbying the interests of the company» theme of the 142nd meeting of the International Business Club «Dialogues», which traditionally took place in may in the format of training.

Author and presenter of the training was became Evgeny POTAPOV, a PR consultant, a professional in the field of communication with experience of practical work for more than 20 years, Ekaterinburg.

In today’s competitive market, managers, business owners should always be in the dynamics: think about increasing capitalization, business expansion, development of new markets and regions, investment projects. These and other aspects inevitably put the company before the task of establishing and maintaining partnerships with customers, public authorities, investors. To do this, the skill of lobbying for the company’s interests is important.

In addition, Yevgeny POTAPOV stressed that the art of lobbying not only their own interests, but also the community in which you are contributes to even more active development. Statistics prove that companies whose executives are members of business clubs are growing 2.5 times faster.

Inessa BABICH, President of the Association of interaction and development of enterprises «International Business Club «Dialogues”:

«How to master the technology of effective lobbying of the company’s interests, how to reduce the risks of loss of resources from external communications, how to build a working system of external relations of the organization, how to form a public reputation of the head in the business community. These and other issues were raised during the training.

In addition, one of the objectives of the training was to show on specific cases that the most important lobbyist of the company should be the business owner.»

Partner of the 142nd meeting of IBC «Dialogues» — «Business Academy Of Olga Statsenko».